TR3 Solutions Announces Six New Customers for its Industry Leading RFID Solutions
Demand for Actionable RFID Intelligence Remains Strong for Leading Manufacturers

BOSTON, MA—March 14, 2007 — TR3 Solutions, a leading provider of RFID solutions to the consumer packaged goods (CPG) and retail markets, announced today that six global CPG manufacturers, including Chiquita Brands International, Coty, Daisy Brand, Hampton Products, Malt-o-Meal and Schick, have selected TR3’s On Demand solution to use the visibility provided by RFID tagging to track product movement and on-shelf availability. The six companies join more than 20 other customers leveraging the company’s suite of RFID analytics software to improve their performance at leading retailers.

TR3 On-Demand allows suppliers and retailers to rapidly improve the performance of promotions, sales, replenishment and perishable products throughout the supply chain. By automatically converting the millions of RFID scans received for a specific retail product on a daily basis, TR3 On-Demand sifts, organizes and extracts critical issues that were previously invisible to product and supply chain managers. TR3’s robust set of business tools give decision-makers the ability to respond proactively and improve overall performance.

"For Daisy Brand, the improved visibility provided by RFID data provides significant benefits in managing and improving our business with RFID-enabled retailers,” said Kevin Brown, Director of Information Systems at Daisy Brand. “With TR3 On-Demand our goal is to more than make up for our initial investments by realizing improved efficiencies faster than originally anticipated."

"We are pleased to announce that these leading consumer goods brands have selected TR3 to gain unprecedented visibility into the performance of their trading partner relationships,” said Tom Rauh, President of TR3 Solutions. “Clearly, the rapid growth of our customer base is evidence that the insights extracted from RFID data can provide immediate and tangible business value to both suppliers and retailers. TR3 looks forward to building on this momentum in the year ahead."

With annual revenues of approximately $4.5 billion, Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products – from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company’s products and services are designed to win the hearts and smiles of the world’s consumers by helping them enjoy healthy fresh foods. The company markets its products under the Chiquita® and Fresh Express® premium brands and other related trademarks. Chiquita employs approximately 25,000 people operating in more than 70 countries worldwide. For more information, please visit http://www.chiquita.com

Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Coty has an unrivaled portfolio of 40 designer, celebrity and lifestyle brands including Adidas, Jennifer Lopez, Stetson and Rimmel Cosmetics. For more information, please visit http://www.coty.com

Daisy Brand is a leading manufacturer of high-quality sour cream products and is located in Dallas, Texas. For more information, please visit http://www.daisybrand.com

Hampton Products International Corporation, headquartered in Foothill Ranch, California, is the second largest marketer of padlocks in the U.S. For more information, please visit http://www.hamptonproducts.com

Malt-O-Meal supplies a full line of nutritious, value priced branded cereals and private label cereals to the grocery industry. Malt-O-Meal currently produces over twenty-five ready-to-eat cereals including a line of natural cereals, several varieties of Malt-O-Meal hot wheat cereal, and a full line of oatmeal products. For more information, please visit http://www.maltomeal.com

Schick-Wilkinson Sword is the world's second largest manufacturer and marketer of wet shave products for men and women with two globally recognized brands. For more information, please visit http://www.schick.com

TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, provides solutions and consulting to help CPG manufacturers realize tangible business value out of their RFID initiatives and investments. TR3 is a private company headquartered in Stoneham, Massachusetts. For more information about TR3, visit http://www.tr3solutions.com or call 781.481.0700.

Lou Hughes
Moving Minds
Phone: (386) 986-6085
Email: lou.hughes@movingmindsllc.com
Web: http://www.movingmindsllc.com