TR3 Solutions Addresses Top Ten Myths Surrounding RFID Analytics
New White Paper Explores How CPG Manufacturers Can Extract Tangible Business Value from RFID Data

BOSTON, MA—September 11, 2006 — TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, today announced the availability of a new white paper that addresses the top ten myths surrounding the potential value of RFID data to global manufacturers. To date, much of the focus around RFID compliance mandates have focused primarily on the financial cost and technological burden of implementing RFID across the supply chain.  With the release of the ‘Top Ten Myths about RFID Data Analytics,’ TR3 Solutions offers its unique insights into how manufacturers can now begin to reap the rewards of its RFID investments to gain unprecedented visibility into one’s global supply chain, the effectiveness of promotions and marketing campaigns, inventory levels, demand forecasting and supply chain efficiency.

As thought leaders in the RFID space, TR3 demystifies the most common misconceptions that are inhibiting manufacturers from realizing tangible business insights and value. The myths dispelled cover a variety of aspects around RFID including: read rates, data quality, out-of-stock opportunities and how to use the data to work with retailers.

"RFID investments should not be viewed as just another cost of doing business, but rather a goldmine of previously hidden insights that, when properly analyzed, can make a significant impact to a manufacturer’s top line growth,” said Tom Rauh, President of TR3 Solutions. “This white paper is part of TR3’s effort to educate the industry on how to find that value and to begin the transition from simply ‘getting compliant’ to accelerating growth by tapping into one’s strategic assets and thereby, eliminating issues that plague the retail supply chain."

The ‘Top Ten Myths about RFID Data Analytics’ White Paper is available for download at: http://tr3solutions.com/contactus/10_myths_about_rfid_data_analytics.html.

TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, provides solutions and consulting to help CPG manufacturers realize tangible business value out of their RFID initiatives and investments. TR3 is a private company headquartered in Stoneham, Massachusetts. For more information about TR3, visit http://www.tr3solutions.com or call 781.481.0700.

Lou Hughes
Moving Minds
Phone: (386) 986-6085
Email: lou.hughes@movingmindsllc.com