| Fresh Express Selects TR3 Solutions to Track Product Freshness and Location
TR3’s On-Demand RPM solution leverages RFID data to ensure only highest quality product gets to the sales floor
BOSTON, MA—October 11, 2006 — TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, today announced that Fresh Express, the No. 1 salad maker in the world, has selected TR3 On-Demand RPM to improve the performance of its retail trading partner relationships. TR3 will help Fresh Express leverage the visibility provided by RFID tagging to track product movement and ensure that only high quality product is on retail store shelves.
Fresh Express will be using TR3’s On-Demand solution for promotions, sales and supply chain visibility, plus TR3’s Perishables Module that adds capabilities for products sold with expiration dates. TR3 On-Demand processes the information read from RFID tags at several major retailers, including Wal-Mart, and alerts Fresh Express to key issues such as supply chain bottlenecks and, if necessary, to better execute recalls.
"Fresh Express is excited about the opportunities that RFID presents to ensure that only the freshest product is on store shelves," said Dan Wasser, Vice-President of Business Information and Analysis for Fresh Express. "We chose TR3 because of their innovative approach to make RFID an asset for manufacturers that sell perishable products like ourselves."
"This agreement is another signal from the CPG industry that manufacturers can get value from their RFID investments," said Tom Rauh, President of TR3 Solutions. "Fresh Express is in a product category that is under the national spotlight, and we’re pleased to help them use RFID as a valuable asset in their business operations."
TR3 Solutions, a leading provider of RFID solutions to the CPG and retail markets, provides solutions and consulting to help CPG manufacturers realize tangible business value out of their RFID initiatives and investments. TR3 is a private company headquartered in Stoneham, Massachusetts. For more information about
TR3, visit http://www.tr3solutions.com
or call 781.481.0700.
Fresh Express, a division of Chiquita Brands International, Inc. (NYSE: CQB) has been a leader in fresh foods for more than 80 years and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, vegetables and fruits. Over 20 million consumers enjoy Fresh Express salads and greens every week.
Lou Hughes
Moving Minds
Phone: (386) 986-6085
Email: lou.hughes@movingmindsllc.com
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